Gartner defines AI as applying advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take action. Common definitions of AI focus on automation and, as a result, often fail to make clear the opportunities available to IT and business leaders. AI is technology that emulates human performance, typically by learning from it.
Many organizations are embracing this new technology to compete better and more importantly to provide a better customer experience. Gartner report that organizations now employ artificial intelligence in data-rich aspects of their operations. Based on the 2019 Gartner CIO Survey, 14% of organizations employ AI and nearly 50% intend to do so in 2020.
Organizations data may come from different sources. Their most common data are from social media and their customers rewards programs. One of the source of data that we notice that companies are not looking into is their video cameras or their video management systems (VMS).
There are millions of people captured in video everyday through different locations and these valuable data have been ignored for many years unless there is an investigation for theft of some sort. With AI technology, these valuable data can create valuable insights. Organizations can now discover another way to produce real marketing data and empower them to provide that customer experience.